The Canadian Arctic is breaking up. The Sept 13 Wall Street Journal writes of a yachtsman sailing his boat through the mighty Northwest Passage. The same route that only a double clad iron and steel coast guard ship could navigate ten years ago. The implications of losing our polar caps are both substantive and depressing. See for yourself at NASA.
Retailing and consumerism are major factors to our warming planet. Retailers exist to sell you
merchandise. The more you buy the better we do. You buy for both practical and emotional reasons. Regardless of the why, you're consuming more and more. You want the freshest look, newest features and greatest variety (and lowest price). The mindset of retailers to sell and consumers to buy feeds off one another and directly drive the 1000's of cargo ships crossing the oceans and hundreds of coal burning plants powering low cost manufacturing zones. The ice is melting and its because of retailers and consumers.
Everything we do has a footprint. Whether its ecological (warming planet) or social (poor factory conditions). Short of retreating to a cave and swinging a club like our forbearer, the cro-magnon man, we're here to stay and will continue to stomp a print. There's hope. If we get our act together we can lighten our footprint. Google the Suzuki Foundation for real ways.
At MEC, there are two steps to this. Step One is the realignment of our retailing model to minimize our imprint on this earth. This involves brick and mortar tactics like greening our operations to more abstract strategies like influencing unbridled consumption via Gear Swap and etc., We're well prepared in this area and we anticipate a long path ahead to be even better. Step Two is less developed. It's about holding a deeper meaning of social sustainability which must include tackling the immense social misery steps away from our storefronts or in the factories that sew our products. Like Step One we need to creatively build the equivalent brick and mortar or abstract tools to reduce our social footprint. We've taken our first steps and we'll soon find our stride.
There were two life defining steps in my career and each one involved a MEC product. In 1989, I left my family on the Coast and relocated to Toronto. The first thing I did was buy a olive and tan Serratus pack. It carried all my belongings to the unfamiliar city. Six years later, I relocated overseas and this time I purchased a blue fleece jacket. That soft-shell served me well in the office and while trekking through three continents.
I still have the fleece and pack. The latter sits in my garage largely unused and the fleece is always worn when I work outdoors. Both look tired but remain structurally sound. Looking back at those two life changing moves, I bought the MEC items because I knew they would endure the hardships of travel. But more notable than their durability was the reassuring comfort they gave while living in the complete unknown - they spoke of home, Vancouver.
Making products that don't break after a few uses is one strategy our head-office in Vancouver is employing to reduce our footprint. By having you not replace that fleece each year, we hope to bridle consumption (and reduce global warming). But if you must replace it, we want to exhaust its life by connecting you to a buyer
(via gear swap) or recycling it into something completely new. All of this is product sustainability.
An ice-less Arctic within my lifetime is a real possibility according to Environment Canada. The immensity of such a loss makes me gasp. I'm not worried for our generation. But I am for my daughter's. And likewise, I believe you're equally concerned for yours. Starting today, let's act together.

























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